Inclusion on Home Page, Detail Pages, and Search
What it means: Your listing/s will appear on the home page of University Resort, on all search result pages where the dates and filters match the search, and on the detail page with a large photo, booking link, and contact information.
Benefit: U of A families and alumni will be able to find and book your home.
Tiers: Gold and Silver
Monthly Listing edits
What it means: Every month you can submit a Change Request Form to change your listing or listings' details, such as description, Wildcat discount, or booking link.
Benefit: You can optimize your listing depending on key learnings and business need.
Tiers: Gold and Silver
Host Forum and Community Calls (November 2024)
What it means: Member-only access to host forums where we can ask questions, offer support, and trade referrals. Monthly all-member call to discuss relevant topics suggested by membership.
Benefit: Connect and learn in a safe space - not on a FB forum filled with keyboard warriors.
Tiers: Gold and Silver
Priority Placement on Home Page and Promotion Inclusion
What it means: On the main University Resort page, Gold Tier members will be listed first, under Featured Properties. In addition, Gold Tier members will be able to opt-in to seasonal promotions (such as "$50 Eegees gift card with every booking") further increasing visibility.
Benefit: Like being at the top of Google search results, placement matters when customers are searching and discovering properties on University Resort. Those listings at the top will get more attention. The Featured Properties are at the top. Additionally, during low season we will run promotions where potential guests can search by "Special Offers" that we advertise, and only hosts who opted into the promo will have their listings shown to those guests.
Tiers: Gold only
Custom Search Keywords
What it means: A significant portion of membership dues go toward advertising campaigns on Google and elsewhere. Many of those campaigns are set up where University Resort chooses the search keywords for which our listing will appear in Google search results. Some keywords are relevant to every member - such as [Tucson vacation rentals]. Some keywords are more relevant only to specific properties, such as [Tucson short term rentals with heated pools] or [Tucson rentals near golf course] or [Tucson rentals with pickleball]. When you are a Gold Tier member, University Resort campaigns will reflect the unique features of your property or properties.
Benefit: More relevant traffic from paid advertising campaigns leads to more guests discovering and booking your home.
Tiers: Gold only
Priority Referral
What it means: Many guests will use the contact-us form on University Resort looking for something specific - either dates or amenities that they haven't found on the website. Additionally, we often get similar requests through various U of A forums. We will always recommend the best property for a guest, regardless of member tier. However, when there are several properties that meet the guest's needs, we will prioritize the listing(s) of the Gold member.
Benefit: A greater share of referrals from Contact Us or U of A forum activity means higher bookings.
Tiers: Gold only
List Professional Services (November 2024)
What it means: The Member Portal has a page specifically for Member Provided Services, such as property management, website building, staging and optimizing, and STR coaching. Offering services on this page is free to Gold members.
Benefit: If you have a side business helping other hosts, this is a great way to connect and offer those services.
Tiers: Gold only
